“IIC Expert Talk on Digital Marketing”

TEN NEWS NETWORK

Greater Noida (02/06/2022): Innovation Council at ITS Engineering College, Greater Noida, has organized a Expert Talk on Digital Marketing on 26th May 2022 at Naidu Hall, wherein around 80 students and many faculty members participated.

The key resource person for the session was Mr. Sumit Xalxo, Digital Marketing Trainer, Internet Marketing School had a detailed discussion on digital marketing i.e. Marketing of products or services using digital technologies”.

He discussed various concepts with live examples:

  1. Website planning and creation
  2. SEO
  3. Google Adwords
  4. PPC Advertising
  5. Google Analytics
  6. Affiliate Marketing
  7. Creating internet marketing strategy.
  8. Mobile marketing
  9. Content marketing
  10. Inbound marketing Etc.

 

Overall session was highly informative and students got the knowledge about how to create their own website easily and how to earn money online via Ad sense and blogging.

 

Learning Outcome 

  • They gained idea about creation, editing and control of website content.
  • Students are able to increase the traffic on website.
  • Revenue can be increased with the help of digital marketing concepts.
  • Students can do affiliate marketing with zero investment and earn money online.

Objective of the Event

  • The objective of the expert talks to create understanding about digital marketing concepts and various ways to earn online.
  • To provide practical experience for the creation, editing and control of website content.
Share