GL Bajaj Institute of Management & Research (GLBIMR), Greater Noida. On a theme of “Transforming Customer Experiences through Digital Marketing”, organised its 7th Management Development Program (MDP) of the year in its campus. The motive behind this drive is to make the participants aware of digital marketing environment and its significance in creating customer value. This initiative was taken by the institute under the visionary guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Mr. Shikher Gupta, Head, Digital Marketing, Videocon Industries while Mr. Ashutosh Kasera, Digital Marketing/Branding Strategist Consultant and Mr. Jatin Bindal, Digital Marketing Trainer & Consultant were the Key Resource Persons The event witnessed participation of more than 100 delegates from various corporate houses, academia and research scholars.
The program started with the light lamping ceremony and all the various dignitaries are felicitated with a bouquet and a memento as a token of love and gratitude. After that Dr. Makkar, Director General, GLBIMR, shared that Digital Marketing transformations have become an integral part of the corporate world. Organizations have successfully evolved ‘customer- centric strategies’ using digital marketing tools. Mr. Shikher Gupta shared various objectives of Digital marketing; moreover, traditional B2B players in manufacturing sectors are also making gallant moves. Mr. Ashutosh Kasera discussed about Understanding the digital marketing environment and psychology of online customers. He shared his views on understanding of the different CMSs (content management systems) available in the market and increasing web development and design effectiveness. He made the participants understood concepts of Content Marketing like Organic and Paid Traffic sources. Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Pay Per Click (PPC) Campaigns. Analytics. Mr. Jatin Bindal, who is an expert of Digital Marketing shared his expertise on topics like Advertising, Public Relations, Digital Marketing Funnel, Social Media Marketing Optimization, Suitability, Adaptability and Success for different businesses, He also shared PPC Campaigns and Analytics with the participants
