India Yamaha Motor Pvt. Ltd. (IYM) marked its robust presence in the overall two-wheeler market and announced a 20% growth in domestic sales (including Nepal) in November 2016. The company sold 51106 units in November 2016 as against 42719 units sold in November last year, thereby registering a domestic (including Nepal) sales growth of 20%.It is noteworthy here that the 20% growth against November 2015 has been registered despite a sluggish market which impacted the automobile sector especially two-wheeler segment in tier-II and tier-III cities.With this, the company continues to maintain an upward trend in sales at the back of its superb product line-up with innovative ongoing customer-centric activities. Yamaha’s increasing focus on expanding to tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting its sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The continuous growth numbers are a sign of Yamaha’s robust business plan and strategic customer engagement programs. The company is en route to achieve 1 million in 2017 through exciting products and by expanding its 3S network. The rise of trend-conscious customers will continue to rev the market with excitement. This month, Yamaha achieved a decent sales volume in spite of the restrained growth in business activities due to decreased liquidity. It is more visible in semi-urban and rural areas particularly.”
| November 2015 | November 2016 | Percentage growth | |
| Domestic (including Nepal) | 42719 units | 51106 units | 20% |
About Yamaha Motor India Sales Pvt. Ltd
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, (YMC), Japan. In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). YMC has established its wholly-owned subsidiary – Yamaha Motor India Sales Pvt. Ltd. (YMIS) in India to independently support IYM in Sales & Marketing of its products.
Presently, YMIS supports IYM to market and sell its two-wheelers including: Sports models such as YZF-R3 (321 cc), YZF-R15 version 2.0 (149 cc), YZF-R15S (149 cc); other models such as FZ (153 cc); Blue-Core Technology enabled models such as FZ-S FI (Fuel-Injected, 149 cc), FZ FI (Fuel-Injected, 149 cc), Fazer FI (Fuel-Injected, 149 cc), SZ-RR version 2.0 (149 cc), Saluto (125 cc), Saluto RX(110 cc), Cygnus Ray-ZR(113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) as well as imported models comprising of VMAX (1,679 cc), YZF-R1M (998 cc) and YZF-R1 (998 cc)
