Dr. Jagdish N. Sheth, a pre-eminent educator and researcher, hailed for his tremendous contributions over many decades to Business Administration and especially, marketing, addressed students and faculty at Shiv Nadar university today. Dr. Sheth is the author or co-author of multiple best-selling books (The Rule of Three; Firms of Endearment, Customers for Life among others) and the source of generation spanning insights such as the ‘Howard-Sheth model’ which remains at the heart of understanding consumer behavior even after 50 years today
Dr. Jagdish N. Sheth said “I am delighted to be at the Shiv Nadar University campus today because the University has achieved such a remarkable reputation in a short period of time. Their research scholars are now being invited by prominent universities all over the world and students are being hired from the campus by renowned national and international corporates and with good reason. Now that I have spent some time with the students and faculty members here, I can say that the University has been able to create the right learning environment for its students by giving the young scholars the freedom to choose their specialties and at the same time stimulating them intellectually to ground their work in solid research. The University’s School of Management and Entrepreneurship with its vanguard programs such as the iglobal MBA, the Bachelors of Management Studies and an Executive PhD program as well as an impressive roster of faculty is very promising and on the right path to produce the brightest minds in management, tomorrow. I wish the School and University every success.”
