I.T.S Mohan Nagar, Ghaziabad organized two days International Conference-2019 on focal theme of “Convergence of Social Innovation and Digital Transformation in Business”, on 5th& 6th April, 2019.
I.T.S in its ongoing endeavor of bringing excellence in its academic pursuits, organized two days International Conference on the emerging focal theme of “Convergence of Social Innovation and Digital Transformation in Business”.
International Conference -2019 was inaugurated with Ceremonial Lamp Lighting Ceremony by Shri Arpit Chadha, Vice Chairman, I.T.S-The Education Group, the Chief Guest Mr. Ashish Goyal, Managing Director Accenture Technologies Ltd., Guest of Honour – Dr. Rakesh Kumar Joshi, Professor and Chairperson – Research, Indian Institute of Foreign Trade, New Delhi, Mr. Charudutta Bodhankar, Academic Director of IDRAC, India, Ms. Veronique Dieu, Advisor Programme Promotions, IDRAC Business Center – France and India, Sh. Surinder Sood, Director (PR),Dr. Ajay Kumar, Director (Mgmt.) and Dr. Manoj Kr. Jha, Conference Convenerin Chanakya Auditorium, I.T.S Mohan Nagar, Ghaziabad.
On the second day of the Conference renowned corporate leaders and academicians addressed the audience on marketing innovations and role of digital transformation in social innovation.
The first session of the day was addressed by Dr. Mahua Dutta from NGO-Leeds in Heels, California, USA she apprised the audience with the importance of incorporating social innovation in business practices. The presenters presented their research work on the theme of the session i.e “Marketing Innovations in Business and Social Transformation”.
The theme of the second session was “Role of Digital Transformation and Social Innovation” and the Keynote Speaker of the session was Mr. Deepak Chaudhary, CEO, Audi Motors. He enlightened the audience with the role of digital app in managing customer relationship in better way and he also elaborated the E-Max software which provides the company with accurate reports.
The conference concluded with a Valedictory Session where the best presenters of all the tracks were awarded. In the first session “Contribution of HRM in Social Innovations and Business Transformations” the award was presented to Dr. UrmilaYadav from Sharda University, in second track “Role of Financial Sector in Social Innovations and Business Transformation”, the award was presented to Anil Kr. Goyal and Gaurav Malhotra from Rukmimi Devi Institute of Advanced Studies, for the third track on “Marketing Innovations in Business and Social Transformation” the award was presented to Garima Malik, ManyaVaish and DevenduBera from Amity Business School and for the last track on “Role of Digital Transformation in Social Innovations” the award was presented to Dr. Sonali Mishra from IAMR.
The two days Conference concluded with proposal of formal vote of thanks by Dr. VivekPachauri, Co-convener of International Conference-2019.
I.T.S as an Education Group has a rich tradition to organize such events based on contemporary social, business, academic, industrial and other developmental issues in addition to its regular academic, professional and research based activities with its prime objectives of creating a sense of awareness amongst the people and ensuring sincere efforts of the institution for socio economic development and thus act as a catalyst for nation building. International Conference – 2019 is also a part of the same endeavor to strengthen society and nation, to facilitate opportunities to the youth for their career development and to produce business leaders and executives to cater demand of industry, business and society in this modern competitive age.
