GL Bajaj Institute of Management and Research, Greater Noida organized Management Development Program (MDP) on “Digital and Social Media Marketing: Accelerating Customer Acquisition and Engagement” on Saturday, September 29, 2018, to enable participants across various segments of the corporate to learn, develop and practice skills needed to succeed in their current and future leadership roles. This initiative was taken under the guidance of Mr. Pankaj Agarwal, Vice Chairman, GL Bajaj Educational Institutions and Dr. Urvashi Makkar, Director General, GLBIMR. The Chief Guest of the event was Mr. Gaurav Singhal, Entrepreneur, Google Certified Digital Marketing Trainer, Founder & CEO of Blue Digital Media Pvt Ltd. Mr. Amit Dubey, Author, National Security Expert and Crime Investigator & Deputy CTO, Tech Mahindra was the Expert Resource person. The event witnessed participation of more than 100 delegates from various corporate houses, academia and research scholars.
Dr. Makkar, Director General shared that this MDP has been enabler for the participants to help to gain an understanding of the digital marketing platforms and opportunities available for the marketers. The programmeencouraged the professionals to face challenges of the corporate world with confidence and practical approach to learn digital marketing strategy. Mr. Gaurav Singhal congratulated the institute for its commendable efforts. Mr. Amit Dubey provided valuable insights into various constituents of financial implication of digital marketing strategy for its incorporation into the comprehensive marketing strategy.
The session was interactive and involved brainstorming activities among the participants and trainer. All the delegates were conferred with Participation Certificate. The event was extremely successful with more than 100 participants from varied array of industry.